© Stian Norum
Project
- Client: Nikon
- Project: #createyourlight
- Year: 2020
Background
In the initial phase of this global pandemic, Nikon needed a new way of conveying their message substituting their planned, physical events.
Services
- Influencer marketing
- PR & Communication strategy support
- Social Media support
- Community support
#createyourlight
The world was on hold. The privilege of travelling, exploring new places and capturing stories – things that photographers usually do – was at that moment non existent.
Ironically, for the first time in a long time, global isolation brought people all over the world closer together. And yet, it was all an individual experience.
We wanted to document the moment in history that was to shape our future, find the light in the darkness and tell these stories to the world.
Individual by individual.
Together.
© Alex Dawson
© Norris Niman
Idea
Bring creative people together while being apart, to a place where individual stories become a unified source of inspiration.
© Norris Niman
Results
More than 20 inspiring bi-weekly themes presented by more than 100 influencers. Millions of people reached and well over 100 000 #createyourlight contributions were published.
© Dana Cole
© Norris Niman
This Nordic campaign soon became one of the key pillars for Nikon Europe and their strategic platform, activating their community of Nikon photographers, inspiring new talents to join in.
Selected projects
Who we are
We believe that the future belongs to those on the move. The kind, brave and open ones who greet the new. Those are the people and companies we love to work with, pushing the society, planet and people forward.
We are Vidd. Swedish for broadness, expanse and scale. A view that never looses sight of progression. Something we think sums up how we think, work and act.
